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New context aware triggering and alerts for mobile gaming optimize CRM and customer loyalty programs for indoor use

SAN FRANCISCO, April 23, 2013 – XYverify CorpTM, a Nevada Gaming Board (NGB)-licensed geolocation service provider, today announced a strategic market alliance with LocationSmart®, a leader and innovator in mobile location technologies and services. 

The breakthrough XYverify platform integrates trusted location verification and presence detection with two-way messaging to easily communicate with players in new and interactive ways. The platform reinforces both CRM and loyalty programs with hyper-local intelligence and real-time transaction validation. 

XYverify has selected LocationSmart to provide its global location services to gaming technology providers for real-time wagering approval. Different from other mobile geolocation platforms, XYverify location verification works within licensed casino-branded environments. This provides a better experience that is tailored to an enrolled player's current verified location - indoors or outdoors. 

The boundaries for each gaming property can be easily geofenced and stored, along with the appropriate business rules to approve or deny a transaction. This significantly expands the ability to enhance and audit mobile wagering applications – whether they're on-site or in an approved gaming area. 

XYverify enables a transformational approach to mobile casino and intrastate lottery gaming, where promotional messaging and wagers can be securely linked based on the verified player's location. This technology is a key enabler for driving adoption of mobile gaming applications and improves the online and in-venue experience for casino operators and their players. 

The APIs and device-based location SDK can be used as standalone applications or in combination with existing third-party resources. Interactive game developers access services through a single web services interface that provides a tremendous cost and time-to-market advantage. Enhancing this suite of APIs with global Wi-Fi location databases opens up a host of hyper-local use cases, where on-site targeting and location-based communications are needed. 

"It's a new way to build loyalty across land-based and online casino gaming operations. Lottery-dispensing locations and gaming operators can - for the first time - create ancillary loyalty and revenue-driving opportunities by bridging iGaming mobile apps with casino-branded ventures," said Elliot Klein, XYverify Founder and CEO. "This provides a trigger to communicate deals and feature customer-specific products or news to increase sales and bottom-line results for a specific visit and the lifetime value of the relationship." 

"This partnership brings our industry to a pivotal point. As New Jersey, Delaware and Nevada look to innovate, XYverify is empowering new service features that make mobile device play and interaction with licensed casino gaming and lotteries a better experience – in-venue or everywhere they are licensed to serve," noted Klein. 

"Enabling mobile applications with trusted location validation and on site presence detection makes it easier for lottery and casino brands to deliver the ultimate gaming experience with venue-specific offers," said Mario Proietti, LocationSmart CEO. "We are excited to be working with XYverify to link different parts of the customer experience with real-time trigger-based messaging to drive new revenue, satisfaction and increased loyalty levels." 

About XYverify
XYverify delivers regulatory compliant player geolocation services to verify intrastate wager and play requests together with its GeoVerfify™ mobile geofence triggered communication and messaging services for online lottery and interactive casino gaming operators worldwide. XYverify "Proximity to Transact" solution better verifies any internet transaction request—from payments to wager requests, with an invisible API working in the background of mobile and interactive desktop lottery and casino gaming apps. XYverify was selected as a GiGSE "LaunchPad" presenter to showcase its award-winning solutions, on April 24th to leading gaming operators. 

To learn more about XYverify, visit 

About LocationSmart
LocationSmart® is the Cloud Location Services market leader with the easiest and most comprehensive cross-carrier platform for location and messaging. Servicing Fortune 500 customers and core enterprise needs, LocationSmart delivers the broadest reach and largest global footprint, with an extensive portfolio of privacy consent methods for easy user adoption. LocationSmart is a division of TechnoCom Corporation.