1) No App or Software Necessary
Accessing mobile network location does not require an app or software to be downloaded onto the device. Mobile network location data is based on cell tower location, cell tower trilateration and assisted GPS (AGPS) information taken directly from the mobile devices via the carriers.
2) Available for all Connected Device Types
Coverage is ubiquitous and any device with a cellular connection can be reliably and dynamically located for business purposes using mobile network location. This includes smartphones, feature phones, tablets, IoT devices and more. There are over 400 million mobile subscribers in the US and nearly 30 million subscribers in Canada that businesses can reach after receiving consent to do so.
3) Capitalize on Our Mobile World
Approximately 95 percent of Americans own a cellphone (source). Globally, there are more than 8.4 billion mobile connections, including M2M devices (source). With this type of mass reach, it is beneficial for any business to capitalize on mobile device solutions and technologies.
4) Secure and Trusted
Once the device opt-in process is complete, businesses are able to acquire real-time un-spoofable location of the device directly from the carrier networks. There are several consent models and a few of the most common ones are: persistent, timed and one-time consent. For persistent consent, once given, it does not require the user to authorize location requests on an individual basis.
A mobile device can serve as an excellent proxy for a person’s physical location. For this reason, mobile network location data is trusted by more and more businesses in the financial services, retail and igaming industries to help reduce fraud, mitigate risk, confirm identities and verify transactions. Visit our Verification page to learn more and read our blog on privacy to learn about our commitment to the Golden Rules of Privacy.
5) Accuracy Advantages
The location data provided can be gathered utilizing the same type of network infrastructure employed by emergency assistance personnel to locate E911 calls. Mobile devices constantly report their location based on communications with the carrier networks for phone calls, texts, etc. Mobile carriers have up-to-date network location data that can be delivered with varying degrees of accuracy, including cell tower location, cell tower trilateration and AGPS depending on the use case or accuracy needs.
The cross-carrier, cloud-based LocationSmart platform provides latitude, longitude, carrier, accuracy, street address, date and time, and more critical data.
6) Universal Utility
Location adds key data points that provide context to any situation and it helps answer the questions of where and when. Mobile network location is used to track workers, shipments and assets, verify transactions, enable automation, enhance customer experiences and a host of other core business functions.