Geofencing: Harness the Power of Geofencing

Precisely target users when they enter, exit or are in proximity to areas of interest

LocationSmart’s Smart ZoneTM geofencing services provide proximity insights necessary for the daily activities of today’s enterprises. From engaging with consumers to tracking product shipments halfway around the world and more, LocationSmart can help deliver results.

With LocationSmart’s Smart Zone geofencing services, enterprises are enabled to configure and monitor virtual perimeters with geo­spatial and proximity-­based zones using polygon and radius­-based geofences. These services are also compatible with iBeacon and Wi-Fi proximity detection.

Once a mobile device is detected in the geofence, this allows enterprises to trigger immediate hyper-local engagement when consumers are most likely to act. Event triggers are based on specific business logic and there is a great deal of flexibility in setting the frequency of engagement and message delivery via text, email, call or server callback.

Geolocation Enterprise Location Applications

LocationSmart’s Smart Zone geofencing services have numerous practical applications for a variety of critical business needs. Standard applications include:

Fleet Management

Tracking vehicles as they move toward destinations, verifying truck arrivals and even determining if they are off their normal routes. Top transportation and logistics application providers rely on this valuable location data to more efficiently manage their drivers and assets. 

Financial Services 

Validating when card members are outside of their home area to mitigate fraud and verify that those transactions are legitimate.

Security

Providing identity confirmation for secure access to sensitive information. Administrators can be alerted if employees attempt to enter an unauthorized area.

Compliance Management

Tracking logs identify geofence interactions to ensure device usage is compliant and follows established criteria.

Asset Management 

Improving supply chain efficiencies while tracking and reporting status updates on shipments from origin to ultimate destination.

Marketing

Engaging with consumers by sending personalized messages to the right person, at the right time whether they are sports fans entering an arena or shoppers seeking coupons as they enter their favorite store.

Law Enforcement

Monitoring an individual under house arrest wearing a GPS tracking device to determine if they have left the location.

What is geofencing? 

Geofencing is the act of setting up a geofence or virtual boundary around a specific location. Geofences can be placed around any building, street, neighborhood, asset, person, city or even around Wi-Fi access points or beacons. 

When a consumer, employee, or company asset crosses the geofence boundary, a response is triggered (or “geotriggered”). For example, the triggered event could cause a notification to be sent to a mobile device user, or an alert could be sent to an administrator. LocationSmart processes event triggers utilizing specific business logic that includes: In, Out, Enter, Exit, and Proximity.

With the power of LocationSmart's geofencing technology at your fingertips, your company can open the doors to highly targeted engagement opportunities. 

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