Our Leadership

Mario Proietti

Mario Proietti

Founder and Chief Executive Officer

Mario Proietti is a co-founder and CEO of LocationSmart. In his capacity as CEO, Mario has overseen the establishment of LocationSmart as an industry leader in location-based services as a supplier of infrastructure to wireless carriers and cloud-based services to enterprises. Mario has spearheaded the creation of LocationSmart establishing the company as the operator of the most comprehensive Location-as-a-Service (LaaS) platform in the industry.

Prior to LocationSmart, Mario worked as Director of Advanced Development at AirTouch Teletrac, where he led R&D activities for its ground breaking mobile location services. He also oversaw FCC regulatory initiatives for Teletrac's use of spectrum for location monitoring services, presenting before offices of the FCC, NTIA, Congress and the White House. Earlier, Mario held leadership positions at GM Hughes Electronics, in the Communications Systems Division of the Ground Systems Group, working on a number of first of their kind wireless and location systems using spread spectrum technology. Mario held supervisory and operations positions at Consolidated Edison and American Express prior to joining Hughes.

Mario obtained his M.S.E.E. from the University of Southern California and B.S.E.E. from Rensselaer Polytechnic Institute. He holds several patents related to wireless location methods and systems. Mario serves on the Editorial Advisory Board of GPS World Magazine and was founding chairman of the Wireless Network Issues Committee of the E9-1-1 Institute.


Masoud Motamedi

Masoud Motamedi

President

Masoud Motamedi is President and a co-founder of LocationSmart. He is responsible for business operations and management of corporate resources. His successful entrepreneurial experience and operational oversight drives organizational efficiencies and execution.

Prior to LocationSmart, Masoud was the President and Co-Founder of TechnoCom, the incubator of LocationSmart and led the delivery of products and services to the wireless location industry focused on E911 and LBS. Additional prior experience includes serving as Director of Systems Engineering of PacTel Teletrac where he led the development and deployment of their Vehicle Location Systems. Prior to that at the Jet Propulsion Laboratories, he was responsible for proving the feasibility of direct audio broadcast to mobile users. Before JPL, as Director of Mobile Communications at Geostar Corporation, he was involved in the design and development of the first Radio Determination Satellite Service system. He holds two patents related to wireless location. Mr. Motamedi obtained his M.S. degree in Electrical Engineering from Virginia Polytechnic Institute and his B.S. in Electrical Engineering from the George Washington University.


Stuart Donovan

Stuart Donovan

Chief Technology Officer

Stuart Donovan is CTO and heads all engineering and IT activities for LocationSmart. Mr.Donovan has been with the company for 2 years. Before joining LocationSmart, he was the Chief Technology Officer at SecondMarket Inc., a alternative trading platform for various financial assets. Prior to SecondMarket, Mr. Donovan was the Chief Technology Officer at GlobalLogic Inc., a product services company where he was responsible for software engineering and technology. Before joining GlobalLogic, Mr. Donovan was a principal of WebCritical Technologies, which he founded in 2000 and was responsible for fixed income trading platform development. Prior to founding WebCritical, he worked for Proxicom and Software AG where he held several technology leadership positions since 1983. Mr. Donovan studied Economics and Mathematics at Natal University in South Africa.


Denny Reinert

Denny Reinert

Vice President, Sales

Denny Reinert is Vice President of Sales at LocationSmart and responsible for revenue generation, sales and customer relations. Bringing a wealth of experience and leadership in technology start-ups, Denny has a proven record of accelerating revenue and growing customers.

Prior to LocationSmart, Denny held a sales leadership role at Coupons.com, where he grew customers from 20 to 250 advertisers and $7M in revenue contributing to their successful IPO. As Director of Sales at Navteq, which was purchased by Nokia for $8B, he was instrumental in the launch of LocationPoint, the first location-based mobile ad network of its kind, managing a team leveraging a cross-platform approach that spanned new and traditional media.

Previously at BroadbandVideo, a streaming video start-up and pre-YouTube, Denny grew customers from 0 to over 200 including the first live streamed and archived press conferences for the Denver Broncos. In addition, Denny managed and grew the sales team of MapQuest’s store locator business to 27 reps, increasing customers to 1,600 and revenue to $12M while supporting the IPO and sale to AOL for $1.1B.

Denny has been a featured speaker at numerous industry events and has held roles on the board of advisors at two Colorado start-ups. 


Brenda Schafer

Brenda Schafer

Vice President, Product Management & Marketing

Brenda Schafer joined LocationSmart in May of 2010 and is currently Vice President of Product Management and Marketing. She is responsible for product direction and strategy, channel support and enabling new business development. She also oversees strategic marketing for promoting and fostering the LocationSmart brand. Brenda has over 20 years of product leadership in enterprise software, with a strong emphasis in wireless and location technologies. She has an entrepreneurial spirit and proven track record with five prior successful start-ups. Prior to joining LocationSmart, she provided product and strategic marketing leadership for Laser Communications, MapQuest, InfoGation, Questerra and dMarc Broadcasting. Brenda holds a B.S. in Speech Communications from Millersville University.


Adam Snethen

Adam Snethen

Director of Operations

Adam Snethen is responsible for the operational aspects of the LocationSmart platform and services. He also leads LocationSmart technology integration efforts with partner and vendor systems. For the past 10 years he has been a contributor to the success of TechnoCom and LocationSmart's location based products and services. Over that time, Adam has been responsible for a variety of roles including systems engineering, quality assurance, customer service, and program management.

Prior to working at LocationSmart, Adam was involved in systems engineering, system test, and network design and deployment of wireless RF and optical communications systems at Qualcomm Inc., Ericsson, and AirFiber.

Adam obtained his B.S degree in Electrical Engineering from Oklahoma Christian University.


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