Our Leadership

Mario Proietti

Mario Proietti

Founder and Chief Executive Officer

Mario Proietti is a co-founder and CEO of LocationSmart. In his capacity as CEO, Mario has overseen the establishment of LocationSmart as an industry leader in location-based services as a supplier of infrastructure to wireless carriers and cloud-based services to enterprises. Mario has spearheaded the creation of LocationSmart establishing the company as the operator of the most comprehensive Location-as-a-Service (LaaS) platform in the industry.

Prior to LocationSmart, Mario worked as Director of Advanced Development at AirTouch Teletrac, where he led R&D activities for its groundbreaking mobile location services. He also oversaw FCC regulatory initiatives for Teletrac's use of spectrum for location monitoring services, presenting before offices of the FCC, NTIA, Congress and the White House. Earlier, Mario held leadership positions at GM Hughes Electronics, in the Communications Systems Division of the Ground Systems Group, working on a number of first of their kind wireless and location systems using spread spectrum technology. Mario held supervisory and operations positions at Consolidated Edison and American Express prior to joining Hughes.

Mario obtained his M.S.E.E. from the University of Southern California and B.S.E.E. from Rensselaer Polytechnic Institute. He holds several patents related to wireless location methods and systems. Mario serves on the Editorial Advisory Board of GPS World Magazine and was founding chairman of the Wireless Network Issues Committee of the E9-1-1 Institute. He is as an active member of the CTIA, participating in the Smart Cities Working Group and the Privacy Working Group. Mario is also a member of IAPP.


Masoud Motamedi

Masoud Motamedi

President

Masoud Motamedi is President and a co-founder of LocationSmart. He is responsible for business operations and management of corporate resources. His successful entrepreneurial experience and operational oversight drives organizational efficiencies and execution.

Prior to LocationSmart, Masoud was the President and Co-Founder of TechnoCom, the incubator of LocationSmart and led the delivery of products and services to the wireless location industry focused on E911 and LBS. Additional prior experience includes serving as Director of Systems Engineering of PacTel Teletrac where he led the development and deployment of their Vehicle Location Systems. Prior to that at the Jet Propulsion Laboratories, he was responsible for proving the feasibility of direct audio broadcast to mobile users. Before JPL, as Director of Mobile Communications at Geostar Corporation, he was involved in the design and development of the first Radio Determination Satellite Service system. He holds two patents related to wireless location. Mr. Motamedi obtained his M.S. degree in Electrical Engineering from Virginia Polytechnic Institute and his B.S. in Electrical Engineering from the George Washington University.


Stuart Donovan

Stuart Donovan

Chief Technology Officer

Stuart Donovan is CTO and heads all engineering and IT activities for LocationSmart and has been with the company for more than 5 years. Before joining LocationSmart, he was the Chief Technology Officer at SecondMarket Inc., an alternative trading platform for various financial assets. Prior to SecondMarket, Stuart was the Chief Technology Officer at GlobalLogic Inc., a product services company where he was responsible for software engineering and technology. Before joining GlobalLogic, he was a principal of WebCritical Technologies, which he founded in 2000 and was responsible for fixed income trading platform development.

Prior to founding WebCritical, Stuart worked for Proxicom and Software AG where he held several technology leadership positions since 1983.

Stuart studied Economics and Mathematics at KwaZulu-Natal University in South Africa.


Brenda Schafer

Brenda Schafer

Vice President, Product Management & Marketing

Brenda Schafer joined LocationSmart in May of 2010 and is currently Vice President of Product Management and Marketing. She is responsible for product direction and strategy, channel support and enabling new business development. She was instrumental in rebranding the company and oversees strategic marketing for promoting and fostering the LocationSmart brand.

Brenda has over 20 years of product leadership in enterprise software, with a strong emphasis on wireless and location technologies. She has an entrepreneurial spirit and proven track record with five prior successful start-ups. Prior to joining LocationSmart, she provided product and strategic marketing leadership for Laser Communications, MapQuest, InfoGation, Questerra and dMarc Broadcasting. She holds a B.S. in Speech Communication from Millersville University. 

For fun, Brenda enjoys athletics, entertaining and fostering community activities.


Bill Turley

Bill Turley

Director, Business Development

Bill Turley is Director of Business Development at LocationSmart and is responsible for strategic sales initiatives of the company’s platform and services to new and existing customers. Bill is also leading business development efforts to establish, foster and expand channel and carrier relationships. Prior to LocationSmart, Bill developed new revenue-generating business opportunities through the creation of products, channels, global strategic alliances, new verticals, and technology initiatives in the Telecommunications and Location ecosystem with ComTech, Verizon, PSINet, and TNS.

In earlier roles, Bill led Quality Assurance, Product Development, and Customer Success organizations for an early stage startup and started his career at GE managing technology teams in 4 different GE businesses. Bill holds a double major in Computer Science and Mathematics from the University of New Jersey and is a Certified Information Systems Auditor.

To balance life, Bill enjoys golf and building play equipment for his ever-expanding extended family.


Andy Miller

Andy Miller

Director, Sales

Andy Miller is Director of Sales at LocationSmart and he is responsible for revenue generation, sales and customer relations. Bringing a wealth of experience and sales leadership, Andy has a proven track record of accelerating revenue, growing existing relationships and onboarding new customers. Prior to LocationSmart, Andy spent 10 years with MapQuest, in three separate phases of growth for the pioneer internet mapping vendor. From successful sales rep for the first store locator services to sales manager and account executive for the advent of API sales, he was instrumental in new customer acquisition and strategic business development in all phases.

In other roles, Andy sold analytics and tablet software for teams. Andy also had early stints as an Automobile Broker and as a Loan Officer for Mortgages. Somehow, Andy has always gravitated back to his passion and interest in location.

In his free time, Andy enjoys fishing the rivers of Colorado where he resides, cycling, cooking and spending time with his two boys and wife.


Adam Snethen

Adam Snethen

Director, Operations

Adam Snethen is responsible for the operational aspects of the LocationSmart platform and services. He also leads LocationSmart technology integration efforts with partner and vendor systems. For the past 10 years, he has been a contributor to the success of TechnoCom and LocationSmart's location-based products and services. Over that time, Adam has been responsible for a variety of roles including systems engineering, quality assurance, customer service, and program management.

Prior to working at LocationSmart, Adam was involved in systems engineering, system test, and network design and deployment of wireless RF and optical communications systems at Qualcomm Inc., Ericsson, and AirFiber.

Adam obtained his B.S degree in Electrical Engineering from Oklahoma Christian University.


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