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Success by Location - GGB Magazine

Dave Bontempo interviewed LocationSmart CEO, Mario Proietti, for this Global Gaming Business Magazine article. They talked about LocationSmart’s history and entry into geolocation services for gambling and lottery. Read the article on the GGB Magazine website.

Our CEO shared LocationSmart’s history and entry into geolocation services for gambling and lottery. This is a sector that’s become super hot as a result of 2020’s Covid-19 travel and social distancing restrictions. A growth trend that was already years in the making has accelerated and shows no signs of letting up as more states join the online gaming and lottery trend.

Dave writes, "Geolocation companies pop the champagne. As the three-year anniversary of the repeal of the Professional and Amateur Sports Protection Act (PASPA) dawns, they savor an unprecedented era. Geolocation outfits are the gateway to the Golden Goose of many gaming enterprises. Their penchant to monitor, detect and thwart fraud are irreplaceable, especially considering online gaming’s looming multibillion-dollar stature. While fraud protection is a permanent function of geolocation companies, that realm will grow. Spinoff areas like data collection and responsible gaming contain both marketing components and a societal benefit. In some ways, the geolocation celebration is in full swing. In others, it just began." Read the rest of the article here.