IP Address Intelligence Collateral

Effectively Manage Online Experiences

LocationSmart®‘s IP Intelligence delivers the most accurate and best- in-class IP data to determine where and how your customers connect to your services. IP location, used standalone or in combination with other LocationSmart services helps marketers promote their business and IT professionals protect it. Our award-winning multi-source engagement platform enables the use of secure network location, hybrid location, M2M device location and IP location through one common interface. We provide global reach for over 3 Billion IP addresses and easy integration to incorporate these insights into enterprise applications.

Customers depend on LocationSmart to provide the most accurate IP intelligence data that drive their compliance and content distribution needs. We provide IP insights that fuel real-time business management decisions for financial services, gaming, retail, and media organizations. The data is accurate and up-to-date and delivers geographic, network, proxy and contextual details. It includes geographic confidence factors and accurate anonymizer detection. These IP address insights are used by all key fraud prevention platform suppliers as well as banks and e-business sites for their own fraud tools and marketing purposes. IP Intelligence can be combined with any of LocationSmart’s other mobile engagement services.

LocationSmart's IP Insights

  • Detect identity theft and card-not-present fraud in real-time. Enhance financial transactions, user registration and ad clicks to protect your business and customers.
  • Use location insights, confidence scores and rich proxy data to comply with local laws.
  • Geo-target advertising and content based on where consumers access services. Improve response and customize offers.
  • Manage streaming and digital content distribution to comply with licenses and regulations.
  • Improve IT practices with enhanced network security and traffic management.

Real-Time Benefits of Choosing LocationSmart

IP Intelligence helps automate and protect your business interests. Whether controlling digital content streaming, managing e-commerce, regulating online wagering, conducting financial transactions, directing visitors to local websites or managing network security, IP address intelligence empowers you to:

  • Understand where, how and what about who engages with your business
  • Detect and deny risky and suspicious transactions
  • Prevent ad click, registration and transaction fraud
  • Comply with contractual obligations and laws
  • Restrict access for streaming, transactions and content by geography
  • Ensure transactions are in an allowable area
  • Identify website connections that are friendly vs. fraudulent
  • Localize websites to display appropriate language, currency and products
  • Trusted by all key fraud prevention platforms

Features of LocationSmart's Location-as-a-Service (LaaS) Platform

Simple integration to LocationSmart services is achieved through comprehensive, RESTful APIs.

  • Insights on over 3 Billion IP Addresses
  • Unmatched data collection and human input
  • Impeccable data quality with constant updates
  • Global coverage
  • Over 30 data attributes for geographic, network, proxy and contextual details
  • Maximum postal code accuracy in US, UK, Canada, Brazil, Italy, Germany and the Netherlands
  • Reliable country, state and city confidence factors to help guide business decisions
  • Accurate anonymizer detection
  • Verified proxy data that shows proxy levels, type and last detection
  • Network Geography Analysts provide constant improvements
  • High-availability service with 24x7x365 support


Using the most accurate and up-to-date IP data improves all related business transactions. We use verified endpoint location data (WiFi/GPS mapping and transaction data) to yield the most granular city and ZIP code accuracy available. Coverage is 99% of non-PO Box ZIPs in the US and similar coverage in Canada, UK, Brazil, Germany, Italy and the Netherlands.

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The Most Trusted Location-as-a-Service

LocationSmart helps businesses locate connected devices, anywhere in the world.