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The ChannelPro Network: Location-based IoT

Read the full article on the ChannelPro Network website. By James E. Gaskin

COMPANIES HAVE BEEN TRACKING assets for decades, but the availability of inexpensive sensors and the networks to connect them—important components of the Internet of Things—are driving an explosion in location-based services (LBS). For integrators, LBS cuts a wide swath of opportunity. "LBS is a horizontal solution/service that can be applied in nearly every vertical market," says James Brehm, technology evangelist and founder of consulting and market firm James Brehm & Associates.

When you hear "supply chain," think LBS. "Asset tracking of portable, high-value products is a particularly good fit for location-based IoT," says Daniel Marcq, director of electrical engineering at Bresslergroup, an innovation design and product development firm in Philadelphia.

Industries in which LBS is gaining popularity include transportation, construction, medical, and agriculture, according to Marcq, who has designed products to locate items ranging from wheelchairs in hospitals to 20-ton construction equipment.

Mario Proietti, co-founder and CEO of LocationSmart, a location-as-a-service provider in Carlsbad, Calif., also helps construction companies by tracking equipment that goes into construction offices. "The offices rarely move, but you need to know if the right part has been put into the right office," he says.

In addition, LocationSmart tracks the location of smart phones for online gaming purposes. "Forty states offer some level of online betting, verifying users are within the state, or sometimes within a certain county," says Proietti.

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