Find out what's happening in the world of location.
“The force of mapping was punctuated this month when Uber, the juggernaut taxi service, acquired long-time mapping and navigation company deCarta…”
“The location services that deliver content to vehicles and devices have been in the foreground, but there is a quieter category of location services. Companies like LocationSmart and Locate are automatically identifying the location of customers (with permission) for enterprises…”
“XYverify selected LocationSmart® as its exclusive partner for carrier-secured network location services to gaming technology providers for real-time wagering approval…”
The Internet of Things (IoT) is upon us and it’s time to embrace the new technologies. Cisco estimates the number of connected devices will jump from 15 billion today to 50 billion by 2020. In this blog we will discuss how location data is helping businesses to facilitate communication between humans and machines and how to cash in on the benefits of the IoT.
In this second installment of “Top Location Based Mobile Marketing Questions” we are diving a little deeper into specifics associated with the short message service (SMS) or text messaging capabilities. This technology has a number of different applications but our focus will be on proximity marketing for retailers.
Analyst group Gartner predicts that by 2020, the customer will manage 85% of the relationship with an enterprise without interacting with a human. That means enterprises need to pay immediate attention to their contact centers.